Link Building Services in Portland Oregon
Link Building Services for Portland Oregon
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.
Link building can be likened to the streets of a city. City streets connect everything and everybody to each other. Back links for your website are just the same. They act as streets for the search engines so they know your site is favored by others. And that’s just it, by building links you gain trust in the search engines eyes. Search engines view high quality link building as a “ballot” or “vote” for your site. Link building is an art. It’s almost always the most challenging part of an SEO’s job, but also the one most critical to success.
The playing field for link building has drastically changed over the last decade, but the need to have back links to your website are still very important. Link building is a tedious task best left to someone who understands the current SEO climate. Make no mistake about it, Link building takes a lot of work and time. But you can sleep at night knowing I am on the job! I constantly stay updated to Google’s policies and best practices laid out for Webmasters the world over. I have a deep understanding of the proper anchor text distribution sites need these days. In addition I always perform a deep keyword research for your website so we know exactly what terms you already rank for, what terms are going to bring the most and the best traffic. Then once all research is completed I then pick a balanced list of sites coming from a variety of sources as to look the most natural to the search engine’s eyes.
Along with any successful link building campaign your websites content has to be up to ‘snuff’. What I mean by that is it needs to be of quality and length. All the link building in the world won’t help if you don’t have something of value and interest for the reader. Plus with the advancement of Google’s algorithm (Pigeon,etc.) we are seeing the implementation of semantic search results. This means the search engines are becoming better at understanding the human language and its meaning in context. It’s this balance between quality links and quality content that goes into helping a website rank well.
You don’t have to take just my word for it when it comes to link building. Listen to Matt Cutts, who emphasized the importance of links at the recent SMX Advanced conference.
Danny Sullivan: “Is link building just dead? You keep saying a new tactic is dead, or must be nofollowed, is it really you just don’t want people to try to build links at all?”
Cutts: “No, link building is not dead. And a very small percentage of links on the web are nofollowed. There’s a lot of mileage left in links.”
Contact me today and we can discuss your link building needs and strategies at 503-991-3231 or email me at firstname.lastname@example.org so we can discuss your link building needs and how I can best service the needs of your website and your budget.